Entertainer Jonathan Ross and Georg Backer, his colleague at independent games and apps developer Hotsauce Interactive, have joined Microsoft Studios as executive producers.
Ross will consult with a number of Microsoft Studios including Lift London, Rare, Lionhead and Soho Productions on the development of IP for multiple distribution channels including TV, music and movies.
Schuneman said: "Microsoft Studios is focused on creating the best in class cross-media entertainment, with Lift London specifically looking at creating IP across multiple channels. Jonathan will be a huge asset for us as he really knows how to connect to mass audiences with an impressive understanding for audience tastes and trends."
Ross added: "I'm thrilled to be joining forces with Microsoft Studios. The explosion in cross-media opportunities and the chance to create and develop entertainment ideas that make the most of both the traditional and the very latest platforms is tremendously exciting. My love of games, movies and TV made this partnership a no-brainer. And they said they'd give me an Xbox One for free, so how could I possibly refuse?"
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