EA
announced a multi-year contract with global racing sensation and
action sports icon Ken Block and Need for Speed. Block will become
Racing Advisor for the franchise, lending his unique insights into
what it takes to push the action and adrenaline of racing to new
limits to help keep Need for Speed atop the videogame racing world
for years to come. Need for speed is also sponsoring Block on the
release of Gymkhana SIX, the next installment of the award-winning,
record-breaking viral video franchise, via the Need for Speed website
and YouTube channel.
ESPN
has recognized Block as one of the most influential action sports
athletes in the world. When his rally racing career began in 2005 he
quickly earned Rookie of the Year in the Rally America Championship
and has gone on to nineteen overall wins and five X-Games medals. so
having him as an advisor is surely an asset. and i can see him being
in a tutorial for a racing game in the future.
“Partnering
with EA and Need for Speed is a natural fit for our team. I feel like
we both have the same goal in mind – to let people live out a
fantasy of really pushing the limits of what you can do in the
driver’s seat,” said Ken Block. “It’s that special mix of
fast-pace, raw speed and over-the-top fun, which has made the
Gymkhana series a success, and something the Need for Speed games
capture really well. We’re both excited to show you how we’re
taking things to a new level in Gymkhana SIX in just a few weeks.
The
newest entry, Need for Speed Rivals, is already receiving praise from
press worldwide, winning 15 awards including Best Racing Game of E3
2013 from the Game Critics Awards. Need for Speed Rivals glorifies
the street’s ultimate rivalry, allowing gamers to choose their
driver’s seat between cops and racers. Each side of the law will
have its own set of distinct cars, tech, high-stakes challenges and
rewards.
Need
for Speed Rivals will be in-stores November 19 in North America and
November 22 in the UK.
Keep
on Gaming
-Eric
Higgins
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