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Wednesday, 22 January 2014

King hits the banner saga with trademark claim

King, the company who made Candy Crush Saga, has filed another trademark dispute, this time against The Banner Saga.

The Banner Saga is a turn-based RPG set in a fantasy Viking-themed land. It was Kickstarted in early 2012 and earned $723,000, smashing its $100,000 goal.

The first chapter of the game was released on Steam last week, with two more chapters and a free-to-play spin-off planned.

Its development studio Stoic has applied to register The Banner Saga as a trademark, but now King has stepped in to try and block the application.

King has submitted a Notice of Opposition to the US Patent and Trademark Office, requesting that Stoic be refused the trademark for the name The Banner Saga.

According to the complaint, King believes "The Banner Saga mark is confusingly and deceptively similar" to its own Saga games, including Candy Crush Saga. It "believes it will be damaged by the registration of the mark".